Coastal Crochet sells handmade crochet items in select stores in Nanaimo, BC. Their most popular items include scarves, knotted headbands and adorable toques for wee ones.
The task was to create an identity that felt local, cozy and trendy. They had a rustic/natural vibe in mind, so we took that and ran with it. The logo includes a crochet hook bent in the shape of a mountain range, to symbolize the coastal inspiration of the business, and a typeface that resembles loopy yarn. The second typeface used is rustic and trendy, complementing the other more feminine features.
Other project elements included a colour palette, image palette, type palette, custom icons and patterns.