Progressive Physiotherapy is a physio practice in St. John’s, Newfoundland, owned by registered physiotherapist Jason Reynolds. Jason approached us to bring the Progressive Physiotherapy brand to life – he was looking for something clean, modern and professional, that would reflect the Progressive mission: helping clients get back to doing what they love.
We started with the logo: two contrasting typefaces featuring a progress indicator as the ‘O’ in Progressive, to symbolize the progress of one’s journey to physical health. Simple, yet strong, and well-balanced. We went on to develop a cool and inviting colour scheme, typefaces and other elements followed, and once the full brand was in place we created signage, business cards, flyers, social media graphics, and more.