Wooly Doodle creates impossibly adorable handmade knitwear for babies and toddlers.
Elizabeth from Wooly Doodle contacted us to bring her brand to life so she could set up an Etsy store and social media accounts, and order collateral for a presence at pop-up shops and craft fairs. Elizabeth is creative, bubbly and compassionate; and it shows in her designs and her business – she even donates part of Wooly Doodle’s proceeds to local animal shelters. Elizabeth showed an interest in hand-drawn type, soft hues, trendy elements and a overall feminine feel with a slightly vintage touch. We incorporated her style into a classic design with a youthful twist, that represents her fun and friendly business.
The project included a logo, alternate logos and watermarks, icon, colour palette, type palette and patterns.